Adjusting Workflow to Meet the Clients’ Needs

For commercial projects, Kara works from a “treatment” or “deck” to begin understanding the client’s vision and goal for the shoot. These mood boards along with verbal direction for each shot allow me to create a unique list of stores and designers that most likely have the clothing and accessories to fit the aesthetic of the client’s direction. She has put together modern, fresh styles from warm neutrals with pops of color to sophisticated corporate looks using high-end accessories.

For e-commerce shoots, monthly meetings with merchants are set to go over every piece that would be photographed before a typical 2-week photo shoot at the corporate office. Direction of how each item is merchandised in the store and the look the client wants to achieve in the photograph is planned. These notes are referred to during the photo shoots to ensure every piece of clothing is to match the brand image.

Today, most West Coast work consists of commercial and television video styling, a similar process to the commercial photo shoots. However, because videos for commercials and television can not be edited in post work, the clothing has to fit perfectly. As always, special attention is paid to A tailor is often brought in to fit the clothing to the actors.

To hire Kara, view her contact & booking information.

Kara Kaufman started as a fashion stylist and wardrobe consultant in 2005 with Saint Grace.

Since then she has worked for other notables such as Elle Magazine, Querbinder Magazin, Oxygen Network, Late Night with Conan O’Brien, InStyle Magazine, LG, JC Penny, and Nationwide Insurance print work.

In her career, she has dressed or shopped for Julia Roberts, Loraine Bracco, Amy Adams, Molly Simms, Denise Richards, Mary J Blige, Julianna Haugh, Jamie Lynn Sigler, Joe Nichols, Pete Wentz, Philip Seymour Hoffman, and the bands Megadeath, Seether, Stone Sour.

Today, Kara splits her time between New York City and Los Angeles. Her background in theater and dance first exposed her to the visual arts and eventually sparked her interest in costume and fashion styling. She also learned the rewards of collaborating with a crew of creative minds to produce aesthetically appealing works.

Her training also draws influence from her studies in Florence, Italy, where she worked side by side with experienced professionals from the Fashion Institute of Technology in Florence. Kara has a B.S. in Fashion Merchandising from Indiana University.

Kara’s recent work includes styling for local and high-end designers, television, national commercials, award shows, fashion and lifestyle magazines, music videos, celebrities and non-profits. Informed by her artistic training, industry expertise and eclectic sources for inspiration, Kara excels at adapting to all her clients’ needs in order to create captivating images and distinctive looks.

To hire Kara, view her contact & booking information.